Protect the Skin You Are In - By Marc Jacobs

On this time of the year we need to have special attention towards ours skin care and protection in order to avoid and limit the skin cancer risks. On this context, I think that the latest campaign from Marc Jacobs is genious, called "Protect the Skin You Are In", where all the winnings of this t-shirts go to the NYU Skin Cancer Institute. With the special collaboration of several artists and celebrities such as Victoria Beckham, Naomi Capbell, Adam Levine and Miley Cyrus, who din´t have any problems to take off their clothes for a good action. I wish there where more deeds like this =)

Nesta época do ano temos de ter especial atenção a protecção da nossa pele para evitar o risco de Cancro de Pele. Neste contexto, acho genial a mais recente campanha do Marc Jacobs "Protect the Skin You Are In", onde as vendas das suas t-shirts revertem a favor do Instituto de Cancro de Pele de NYU. Para o efeito contou com a colaboração de vários artistas e celebridades, como Victoria Beckham, Naomi Capbell, Adam Levine e Miley Cyrus, os quais não tiveram problemas em despirem-se para uma boa causa. Houve-se mais campanhas assim =)